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Lego tops Mattel for toy market lead - USA Today
Sep 4, 2014 ... Plastic brick by plastic brick, Lego has edged past Mattel for toy ... First-half Lego revenue rose 11%, to 11.5 billion Danish kroner ($2.01 billion) ...

Articles about Mattel - Los Angeles Times
The acquisition essentially heralds a turf war between Mattel and Danish company Lego, which makes the popular plastic bricks currently being featured ...

Lego Builds New Billionaires as Toymaker Topples Mattel - Bloomberg
Mar 13, 2013 ... The closely held company's sales climbed to 23.4 billion Danish ... pass Mattel Inc. to become the world's most-valuable toy manufacturer.

Mattel : advertising and marketing profile at Adbrands.net
Adbrands Weekly Update 18th Sep 2014: Powered by the huge success of The Lego Movie, Denmark's Lego appears to have toppled long-time leader Mattel ...

Oh, Snap! Lego's Sales Surpass Mattel - WSJ
Sep 4, 2014 ... The Danish company said revenue in the first six months rose 11% boosted ... both in terms of revenue and profit, ahead of Barbie-maker Mattel.